Freedom an' whisky gang thegither!
Take aff your dram!
As another year comes to a close and we move into our seventeenth year of running The Edinburgh Literary Pub Tour, it’s a good time for quick reflection, but not so much as to become self absorbed, after all you’re here because you’ve heard about us (mostly) and hopefully because you would like to experience the tour.
The project is a unique one in so far as we call it a tour, but in essence it’s also a “theatre promenade” piece, operating within the context of “cultural tourism. We are the only tour of it’s kind in The UK and I’m proud to say, have collected numerous awards for what this pioneering project from its launch year in 1996 onwards.
I’m also extremely proud to reflect on the fact that we still employ many of the same company actors since the tours inception, which I like to think reflects well overall on the project, with a script which the actors enjoy performing and in turn hopefully connects with a happy audience.
We have been reaching out to new partners, including some wonderful new pubs and restaurants, creating new literary supper options for our clients to choose from in conjunction with the tour.
This year in 2012 we have made significant design changes to our artwork and website and will continue to make improvements in the year ahead as some of our new projects in development come to fruition; The Edinburgh Literary Bus Tour will once again take to the streets in Edinburgh now that the tram lines have been put to bed! A new shorter version of The Edinburgh Literary Pub Tour will be launched by Spring 2013, with possibly a whisky tasting dimension as part of the experience., and as if that wasn’t enough, we hope to bring our “Land Lines” title to life in the new year with significant literary tour development in the regions of The Scottish Borders, Dumfries & Galloway and Ayrshire.
As a non-profit making charity all this activity is possible due to the commitment of our talented-team of people; researchers, writers, actors, project managers who are often asked to contribute their time and services for way below the going rate of remuneration. I would like to improve on this situation and feel that after such a long period of delivering unique, quality tourism projects to an approximate audience in the region of 150K + that we should now aim to raise the bar and hopefully with your help.
The ticket prices for The Edinburgh Literary Pub Tour will see an increase in the New Year (the first of its kind since its inception in 1996) to 14.00 GBP. I have also created a new incentive structure for our clients to encourage bookings on-line in advance, which in turn will assist with our cash-flow and also help, by enabling us to control the tour group sizes more effectively, improving the overall experience.
Thank you in advance for your understanding and we look forward to welcoming you on to the tour in the years ahead!
Founding & Managing Director
The Scottish Literary Tour Trust Ltd.